Sound Factory is an independent, locally owned and operated music store and music school, located in beautiful Prince George, British Columbia.

Sound Factory’s retail shop has proudly served the northern BC music community since 2003. Everyone that works at Sound Factory is an active musician, and our staff and teachers can be found on stages around town on any given weekend. We are an establishment that is run by musicians, for musicians!

We strive to provide helpful, respectful and knowledgeable service and advice to all of our customers. Whether you are a beginner or an expert, Sound Factory’s sales staff will work their hardest to help you select the gear that is best suited to you.

Sound Factory’s music school strives to provide high quality, fun, student-driven instruction in various genres of music to students of all ages and walks of life in our northern BC community. We aim to help build confident and capable performers in a cool, contemporary, flexible and family-friendly environment.

Sound Factory is proud to be an accessible and inclusive music store and music school, happily working with customers and students with special needs and a diverse spectrum of physical and learning abilities.


Sound Factory was established in 2003 in by local musician, sound technician, inventor, and all-around great guy, Dave Rubadeau, under the name Sound Entertainment Ltd. Over 13 years, Sound Factory became a staple of the Prince George music community, providing great products, excellent customer service, and top-notch music lessons to the fine people of Prince George.


In late 2016, Dave decided it was time to retire from the retail business, and he sold Sound Factory to Aidyl and Paul Jago (the gandharvas, Said Dog, The Inversion), veterans of the Canadian music industry who have called Prince George home since 2011. With over two decades of music retail and industry expertise, local drummer extraordinaire Kirby Gerrie, was immediately brought on board to manage the shop. Sound Factory re-opened under the new management on January 1, 2017, with a new vitality and energy, but the same steadfast commitment to serving the northern BC music community.

Most importantly, Sound Factory re-opened with a canine greeter, Rico Jago. Originally from Yavapai County, Arizona, he is a German shepherd/husky mix who loves people, belly rubs, Buster’s Tasty Treats, and rock ‘n’ roll.

Sound Factory's Awards

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